Northshore // The Art of Living

The former Thomas Greenwater Treatment Facility located between the 2nd Street Retail District and the Seaholm Power Plant is set to be the new home of a 4.4 acre commercial and residential real estate development. After earning the exclusive right to purchase and revitalize the property, the Block 1 development team approached us to create an impactful brand for the structure that would entice the interest of the public to take advantage of this unique opportunity. From developing a new name and visual identity to the campaigns that tie it all together - The Northshore had a successful launch into the marketplace with increased brand awareness and 100% capacity in leasing property’s 44 penthouse units.